In case you missed it, we recently created a new ebook with our friends at LinkedIn to help you to sell to your best-fit accounts and link marketing activities more directly to revenue: How to Implement an Account-Based Marketing (ABM) Strategy.
This free guide covers the full ABM spectrum, including:
How Inbound and ABM work together
Why an ABM strategy is important now
Best practices for building a successful ABM strategy
How to align your sales and marketing teams around ABM
The tools you'll need to implement your ABM strategy and more
Whether you're a seasoned ABM practitioner or new to the concept, it will walk you through everything you need to develop a fine-tuned and effective ABM strategy.
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