[Newsletter] Does your team understand how they should be working together?

The HubSpot Team is excited to share our first newsletter of 2021 — and even better, we're shaking things up this year.

Remember Adapt 2020 and our weekly webinar series? (If not, you can take a trip down memory lane here, we saved all the content). Here's the big news: we're saying 'goodbye' to weekly webinars and 'hello' to monthly webinars. Rest assured, we still have tons of new blogs, templates, guides and more to share on a weekly basis.

This month, we'll dig deep into why it's important for teams to find alignment — especially at the start of the year. From there, we'll talk about the conversations your team should be having, the tools that you need to be on the same page, and the growth that is possible when these two things are combined.

Let's Get Growing:

How to Align Your Strategy and Systems for 2021

Customer Story: How Novus Saved 70% on Software Subscription Costs — When Novus moved from Salesforce to HubSpot, it obtained a 360-degree view of its leads, all while increasing sales and marketing alignment.
Blog: Tried-and-True Tips for Sales and Marketing Alignment — Apply these best practices to help both teams reach their goals and boost company revenue.
Templates: SLA for Sales and Marketing — Use these two templates to agree on goals, set expectations, and build a strong relationship to ensure your team succeeds.
Academy Lesson: Aligning Your Marketing with Sales — It takes a lot to turn a lead into a customer: learn how to get sales and marketing together by implementing an enablement strategy.