[Newsletter] How do your metrics stack up?

Hi Polyester,

Our Industry Benchmark site now features over a year's worth of data, so we thought we would look at some year over year trends by comparing data from January 2021 to January 2020. We'll cover:

Sales email response rates
Contact growth
Ad spend
Website traffic

Looking to dig a little deeper? Customize your view of the data with filters on region, company size & industry. Check it out here →

Insights and Trends:

Sales email response rates

Sales email response rates show poorer performance every month since January 2020, however, January 2021 produced the best numbers since March 2020. But that hasn't stopped companies from sending them! Sales email send rates were up across all industries by 78% compared to last January.

Improve your sales email response rates with these 30 Sales Prospecting Email Templates guaranteed to start a relationship.

Contact Growth

Contact growth was up 4% in January compared to this time last year, especially for companies with 201+ employees (up 23%) and companies with 0-25 employees (up 14%), whereas numbers only matched last year for companies with 26-200 employees.

Did you know 50% of leads generated are qualified but not ready to buy? Use this free guide to learn how to leverage lead nurturing to engage your new leads.

Ad Spend

Ad Spend saw its highest number since January 2020, with 29% more spent than a year ago.

If you want to start a digital advertising campaign for your company or to improve your current campaigns then this Digital Ads Training Course from HubSpot Academy is for you.

Website Traffic

Traffic continued on the positive trend seen all last year. While all industries performed better than last January, IT/Software and Financial Services industries showed their greatest improvement yet over the January 2021 benchmark (51% and 59%, respectively).

Use this 8-Week Conversion Rate Optimization Planner to turn more of your website visitors into leads, prospects, and customers.